WordPress, Wix, Squarespace, Webflow, Shopify, or custom code. The platform you choose affects your speed, flexibility, ongoing costs, and ability to integrate with property management software. Here is the complete breakdown.
WordPress: 43% of the internet
WordPress powers 43% of all websites. For property managers, it is the best balance of flexibility and ease. It integrates with every major PM software through plugins and APIs. It has plugins for schema markup, SEO, lead capture, and analytics. And your team can learn to update it in an afternoon.
The WordPress ecosystem includes 59,000+ plugins. For property management, the key integrations are AppFolio (via API), Buildium (embedded listings), Yardi (feed import), and DoorLoop (widget embed). Custom integrations are possible for any software with an API.
Platform comparison
| Platform | Market share | PM software | Ease of use | Best for |
|---|---|---|---|---|
| WordPress | 43% | Excellent | Moderate | Most PM companies |
| Webflow | 1.2% | Limited | Steep | Custom design |
| Wix | 2.5% | Basic | Easy | Small portfolios |
| Squarespace | 2.1% | Basic | Easy | Visual brands |
| Custom code | N/A | Unlimited | Developer needed | Large portfolios |
Webflow: Design freedom
Webflow offers the most design flexibility without writing code. It produces clean, fast HTML and CSS. The downside is a steeper learning curve for your team and fewer PM software integrations. Best for companies that want a unique, custom look and have a team member comfortable with web design tools.
Wix and Squarespace: Simple and fast
Wix and Squarespace are the easiest to use. You can launch a decent-looking site in a weekend. The tradeoff is flexibility. If you need custom integrations or complex lead routing, you will hit limits. Best for smaller portfolios (under 100 units) where simplicity matters more than deep customization.
Custom code: Maximum control
React, Next.js, or custom HTML/CSS gives you total control over speed, design, and functionality. The downside is you need a developer for every change. This only makes sense for large portfolios with in-house technical resources. Best for companies with 1,000+ units or those with a dedicated marketing technology team.
How to decide
Ask three questions. Do you need deep PM software integration? Choose WordPress or custom. Is ease of updating the priority? Choose WordPress or Squarespace. Do you want a completely unique design? Choose Webflow or custom. For 90% of property management companies, WordPress is the right answer.
